Industry Partners

Working with the leaders in new technology and treatments to ensure we help patients see what’s possible, not just what’s available…

Healthcare marketing has a problem.

Companies have essential innovations. Patients want to understand every option available to them. Yet communicating meaningfully with patients—particularly through social media—remains difficult.

MCQ offers a new route.

We do not promote products to patients. We prepare patients to have better conversations with their clinicians.

Through clinically led education, MCQ helps people surface the questions that are too often left unasked:

“What treatment options are available?”

“Are there newer approaches I should understand?”

“How will each option affect the life I want to continue living?”

“What would you recommend if staying active really matters to me?”

Those questions matter. Because an innovation cannot benefit a patient if it never enters the consultation.

Each MCQ campaign begins with a genuine patient need. A clinician-led webinar is then transformed into trusted articles, short videos and social content, supported by sustained digital outreach and linked directly to the MCQ patient-preparation tool.

Our Keep Active campaigns make that content personally relevant. Patients may not engage with a post about a device—but they will engage with one about continuing to golf, walk, garden, cycle or care for their family.

That creates an exceptionally powerful pathway:

Relevant social content → patient engagement → better preparation → better questions → a more informed clinical conversation.

Industry can fund the education and outreach transparently, without controlling the clinical content, accessing patient-level data or promoting a prescription product.

MCQ does not tell patients which treatment to choose.

It helps ensure that the right questions are asked—and that appropriate innovations are not overlooked simply because the patient did not know they existed.

Finally, a patient-first and compliance-conscious way for healthcare companies to support meaningful social reach while helping patients gain access to the full range of appropriate care.

That is the space MCQ is building.

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